START WITH YOU
Student-athletes
Build your foundation with the self-paced 12-step course.
Explore the course
Wilson4Q · Emotional Fitness for life & sport
Emotional Fitness.
The foundation
under performance.
You already train your body. Train how you handle pressure, setbacks and the people around you. Start with Emotional Fitness. Then meet Wilson, your digital companion.
The why / A new category of wellness
Emotional Fitness.
Not a new name for the same thing.
You are more than your performance—and more than how you think. Wilson4Q introduces Emotional Fitness as a distinct category of wellness: learning to understand your emotions, reconnect with your why and build the human support that carries you through life.
Not just a stronger mindset.
A stronger relationship with yourself, your purpose and your people.
| Mental health | Mental fitness | Emotional Fitness | |
|---|---|---|---|
| Focus | Illness, symptoms and clinical wellbeing | Thinking: focus, mindset, mental toughness | Feelings, purpose and the people around you |
| Core question | “What is wrong, and how do we treat it?” | “How do I think and perform better?” | “How do I understand what I feel and why I do this?” |
| Delivered by | Licensed clinicians | Sport psychologists and performance coaches | Wilson4Q coaches, peers and Wilson—every day |
| When | When someone is struggling | Around training and competition | Before a crisis, as a daily habit for life |
| Outcome | Treatment and recovery | Sharper performance | Self-awareness, an anchor to your why and a real support team |
Emotional Fitness doesn’t replace mental health care or mental training—it fills the gap between them. It is education, not diagnosis or therapy, and works alongside your campus counselling and sports medicine teams.
01 / Learn Emotional Fitness
Your emotional system is trainable.
A 12-step education program that helps you understand your patterns, build an anchor, find your support team and develop daily habits that last. For sport, for school and for everything after.
Not another performance demand.
A foundation for the person underneath it.
- 01
Understand your starting point
Begin with your baseline check-ins across the physical, mental, emotional and spiritual quadrants.
- 02
Build your foundation
Move through Discovery, Adventure and Homecoming. Practice one step at a time, at your own pace.
- 03
Bring it into everyday life
Build your Wilson: an anchor to your why, a support team and habits that travel beyond the game.
A place to start / Free community
You don’t have to do it alone.
Meet people who understand the pressure. Begin learning before choosing a course.
The Locker Room
Real talk with other college athletes. No scoreboard.
Coaches’ Corner
For coaches, counsellors and staff who want to lead the whole athlete.
Polls, wins & live sessions
Share your wins, shape the conversations and connect through live sessions.
Choose your path
Start where you are.
LEAD WITH PURPOSE
Coaches & counsellors
Professional development for the people supporting the whole athlete.
Explore continuing educationTAKE THE NEXT STEP
Coach training
Learn the framework, then train to deliver Emotional Fitness.
Explore trainingBUILD IT TOGETHER
Schools & departments
Education for your roster and staff. A conversation about Wilson for your campus.
Explore school pilotsFAITH
Faith
Born for such a time as this.
Explore Faith02 / Meet Wilson · See how it works
The foundation, brought into your day.
Learn Emotional Fitness first. Wilson is the digital solution designed to connect those lessons with everyday student and athlete life.
For schools / Build the next chapter
Could Wilson be part
of your campus?
We’re inviting schools and athletic departments to explore a pilot. Start with Emotional Fitness education, then see a full Wilson demo and discuss the right fit for your students and athletes.
The Wilson4Q Team
People behind the purpose.
A multidisciplinary team at the intersection of psychology, AI, sports, and human performance.
Janice Taylor
Founder & CEO
Kristy Kilcup
Chief Commercial Officer
Christina Dostie
Head of Coach Relations
Ticia Heward
Head of Partnerships and Strategy
Joe Eviatar, MD
Chief Knowledge Officer
Mary Walker
Head of Coach Training
Yiping Kang
Research Fellow PhD, U. of Michigan
Advisory Team
Advisory Team
Janelle Rivera
Advisor
Strategic growth executive, entrepreneur, and founder of The One. With 20 years across sports, entertainment, and emerging ventures, she helps brands, athletes, and organizations accelerate growth through partnerships, commercialization, and business development.
Paul Marobella
Advisor
Global business leader and transformation strategist with 30+ years driving growth through innovation, technology, and operational excellence. As Global CEO of Studio X for The Coca-Cola Company, he leads worldwide marketing and business transformation initiatives.
Sean Hanrahan
Advisor
Marketing, media, and sponsorship executive with 20+ years of leadership at ESPN. He helped launch ESPN+, led major sponsorship initiatives, and advises brands, startups, and entrepreneurs on growth strategy, partnerships, and business development.
Jeff Kirchick
Advisor
Award-winning author, sales leader, and startup advisor. Author of Authentic Selling, he has helped guide multiple startup exits and brings deep expertise in sales strategy, business growth, and adapting to AI-driven markets.
Pete Hassen
Advisor
Sports marketing and brand strategy executive with over two decades of experience in sponsorships, fan engagement, and business development. He played a key role in the Chicago Blackhawks' historic business transformation and now advises organizations on growth, branding, and partnerships.
Our foundation
A human story. A practical framework.
Founded by Janice Taylor, Wilson4Q brings together emotional education, prior product innovation experience in sports and a digital vision for whole-person support.
Previous sport success with product innovation informs the work. The 2,000-person theoretical trial is part of the research foundation—not a claim of completed Wilson school pilots or guaranteed outcomes.
A few good questions
Before you begin.
Is the community free?
Yes. The community is free. Courses are separate purchases you can add when you’re ready.
Is Emotional Fitness therapy?
No. It is education, alongside—not in place of—your campus counselling center, sports medicine team and licensed care.
Do I need to be on a team?
No. Any college student is welcome.
How can our school explore Wilson?
Email the Wilson4Q team to arrange a full demo and discuss a potential school pilot.
Other areas of opportunity